Taking on new clients this month

The paid ads agency that turns attention into revenue.

We build, launch and manage Meta and TikTok campaigns — and produce the video creative that makes them convert — for coaches, consultants, realtors and e‑commerce brands.

Campaigns we run daily
Facebook
Instagram
TikTok
Annie Okwuchi, founder of The Creative Startup
₦9,453
Cost per purchase
Campaign live
548 add‑to‑carts this campaign
Annie Okwuchi
Founder & Lead Ads Strategist
The real problem

Your ads aren’t failing because of the algorithm.

Most campaigns are set up to fail before they ever go live. When we audit an ad account, it’s almost always the same four things.

More budget will not fix any of these. It only makes them more expensive.

01
You’re boosting, not advertising

A boosted post is optimised for engagement, so that’s exactly what you get — likes and comments from people who were never going to buy. A real campaign is built to find buyers.

02
Nothing is being tracked properly

No pixel, no conversion events, no clean data coming back. Without tracking you can’t tell which ad made money and which one drained the budget, so every decision after that is a guess.

03
The creative was never built to sell

A good-looking video is not an ad. Without a hook in the first three seconds, a clear angle and a reason to act now, people scroll straight past it — no matter how well it’s shot.

04
Nobody is watching the numbers

The first few days decide how a campaign performs. Left alone, spend quietly settles into the wrong audiences and the wrong placements, and by the time you notice, the money is gone.

Fixing these four things is the entire job. That’s what we do for you.

See how we work →
What we do

Three ways we get your ads actually working.

Pick the platform you want to grow on, or let us produce the creative that makes the campaign convert. Every package is fixed‑price with no long‑term contract.

Your ad budget stays yours. Service fees cover strategy, setup and management. You fund your own Meta or TikTok ad account directly and keep full visibility of every naira spent.

Selected work

Numbers from a live campaign.

Every account is different, but the process is the same. Here’s what it looked like for one of our e‑commerce clients.

View our portfolio →
Yvelabel Fashion · E-commerce

Two markets, two campaign objectives, one system.

Yvelabel needed paid campaigns that brought in buyers, not just traffic. We rebuilt the account from the ground up — proper campaign structure, pixel and conversion tracking, audience research for each market, and ad copy written to sell rather than describe.

The Nigerian campaign was set up for purchases. A separate campaign ran into the UK market, where the audience behaved differently and needed its own creative angle and targeting.

Campaign strategy Pixel & tracking Audience research Ad copywriting Ongoing optimisation
Campaign results
₦9,453
Cost per purchase — Nigeria campaign
548
Add‑to‑carts from the UK campaign
2
Markets running at the same time
The community

There’s a full training in there, free to watch.

Our community is where we break down what’s working in paid ads right now — campaign teardowns, what changed on the platforms, and the mistakes costing people money this month.

  • Watch the full training on why ads stop converting
  • Campaign teardowns and ad tips, posted regularly
  • Ask about your own campaigns and get a straight answer
  • Courses unlock the members‑only spaces for good
Go to the community →

Free to browse — have a look around before you sign up for anything.

TS The Creative Startup Community
Pinned · free training
Why your ads aren’t converting to sales
▶ Watch free · no signup
📢 Announcements Open What’s new, and what’s changed on the platforms
💡 Tips & teardowns Open Real campaigns pulled apart, good and bad
🎯 Meta Ads Insiders Course Unlocks with the Meta Ads course 🔒
🏆 Inner Circle Premium Unlocks with the Complete System 🔒
Annie Okwuchi, founder of The Creative Startup
Who you’ll be working with

I’d rather show you the numbers than talk about myself.

I’m Annie. I run paid campaigns on Meta, TikTok and Google for coaches, consultants, realtors and e‑commerce brands — and I got into this the hard way, by spending my own money on ads that didn’t work until I understood why.

That’s the whole approach now. No boosted posts, no vanity metrics, no jargon. Just campaigns built properly from the start, tracked so we can see what’s actually happening, and adjusted while the money is still in your account rather than after it’s gone.

Platforms
Meta · TikTok · Google
Who I work with
Coaches, consultants, realtors & e‑commerce
Also
Coaching & self‑paced courses
Annie Okwuchi
Founder & Lead Ads Strategist
More about Annie →
Getting started

Let’s talk about your business.

No forms to fill in and no long sales process. Send a message, tell us what you’re working on, and we’ll take it from there.

1
A quick conversation

We talk through your business, what you’re selling and what you want the ads to do.

2
We recommend a package

Based on your goals and budget — not the most expensive one on the list.

3
Campaigns go live

Typically within two to three business days of onboarding.

No commitment and no payment to start — just a conversation about your business.